Just watched the segment from the meeting and noted a couple of points.
Firstly the premise of the video was that there a new way of donating via the website and this had raised some questions. I guess this could be a reasonable thing to discuss but of course much of the video was on the many other ways giving can be done, especially the end of life stuff which is the bigger ticket stuff in terms of value.
The other thing was that of course every Witness is going to die eventually. By encouraging EOL donations they are tapping into a source of income that reflects the failure of their own doctrine. I suspect the irony escapes the majority of course.