I think like many people we were 'softened up' first by the attitude of elders and my husband having an inside view of how they treated the congregation, especially the very vulnerable. The depressed, the sick and elderly and women on their own.
Then we found Crisis of Conscience in the library and started to address the facts. The 1914 teaching because of what Franz found while researching the Aid Book, the history and structure of the organization and the disfellowshipping of doctrinal dissenters.
I don't think it's something to hide or be embarrassed about that you first were affected by the lack of love. They were always saying that in public talks weren't they? Brothers say there's no love in this organization. Tut tut. They meant weak people of course. They talk endlessly of love and goodness so if it's lacking it's no surprise people will remark on it and wonder if it's really the truth.
So SBF it can be a response to poor treatment that starts people looking for the facts but after all the religion preaches love is a sign of true Christianity so those who despair of finding it in JWs and start to wonder about it all are facing facts. The truth about religion and its inability to bring peace and love.