The spirit draws people, but they hear what they want, or what their flesh needs to hear, and in the process create many gods, even from objects. Thus I AM THAT I AM became Jehovah or Yahweh, because the people wanted them, a almighty god of war that could save. They wanted the same when the anointed one came, but he showed people could not 'make god' who they wanted him to be, and he was rejected.
Flesh is darkness, and spirit is light; we seem to love the darkness and its chaos.