But at that time it did seem to make a lot of sense during the "Cold War"
That's what's missing these days.
Back in the 60's & 70s, it was all rubbish and foolishness, but at least it was coherent crap. If you suspended belief in reality, you could pretty easily imagine the WTS picture "fitting" world events. The puzzle pieces fit together.
Today, it's just fluffy panda-petting promises and behavior modification guidelines.