When you have millions kicking around doing nothing why not spend it o\n new technology to brainwash people and build up your membership base ?
In the past the WTS used printed literature to lure and coerce people into the organization, now they use technology, which might even be more effective, combining audio and video.
The intent is the same just done differently with modern technology.
These men should bless higher education because without it they wouldn't be able to do what they are doing now.