My question is how do they plan to make their investment back?
Its just a new vehicle/strategy to brainwash people while they are sitting at the Kingdom Halls watching the video monitors or at their own personal computers.
Mentally manipulating people is how this organization retains its followers who will eventually offer up money and free labor.
The WTS/JWorg has millions on hand so its not like they are striving to get back a financial return on this new investment.
Their own sustenance of power is dependent upon them brainwashing other people and to them that's the most important investment that these men are endeavored to.
Doing so through video production in the end is substantially cheaper than doing so through printed literature. $$$
So sure an updated modern way of propagating their doctrines as viably corrupt charlatans but hey they are not trying to be in the literature publishing business any more.
Go to any Kingdom Hall now and notice that just about eveyone has a tablet in their hands.