I find the part about shunning inactive ones very disturbing, I know there have been comments on this forum that this is nothing new and that's true to an extent, but the level of importance they are giving to shunning combined with NEVER criticizing the org says it all.
Consider this paragraph from a recent WT -
In congregations of Jehovah’s people today, it is very unlikely that we would be treated unjustly. However, those taking the lead among us are imperfect men and could misinterpret our actions. (1 Sam. 1:13-17) If we are ever misjudged or misunderstood, let us remain loyal to Jehovah.
So there is literally no good reason to ever leave or even criticize the org/congregation, and anyone who does can now fall into the category of serious sin and likely be shunned. The message is clear and I for one am very disturbed.