Just an alternate name for us, Barry! We do not necessarily deny alternate names. In fact, I even heard "Allah" used recently.
In the interest of the name Jehovah, I read a BULLCRAP article in a Watchtower publication that talked about some Protestant that argued with a JW about why the name "Jehovah" wasn't used in the printing of a Bible. The response was a hilarious one... something about re-printing costs? Just about everyone on here knows that "Jehovah" is the invention of a Roman Catholic monk. Well, guess what, the Protestant movement was originally a rejection of Roman Catholicism and SO... would it make sense for the Protestant churches to start recongizing the name a Roman Catholic monk made up as God's true name? Absolutely not. Knowledge is power.... get some.
Barry, because you were asking about music in America, here is one of my favorite songs. Many mornings, I listen to it on my way to work. In it, you'll hear the name "Jehovah Jirah" and "God". I so wish I could share this song with my JW friends. I'd love for someone to tell me where the song crosses the line of JW doctrine. They miss out on so much. :'(
This cult hurts.
More ethnic version.
http://www.youtube.com/watch?v=HUaGoS2LW5g
Larger choir - mixed diversity (kinda cleansed for a broader audience - you'll be able to tell in the end)
http://www.youtube.com/watch?v=qO2JPnxPmFg