Many corporations are cashing in on this
Except they don't cash in - usually it's a case of "get woke, go broke" because it's not what the audience want and the market is overestimated because all the gay / trans people have over-representation in the media. It usually just means that someone has got a position in a company where they are able to lead it down this dead-end path and into oblivion.
It's more todo with tearing down statues - destroying symbols and imagery that other groups find valuable, part of the culture war.
They can't create their own heroes from scratch, it seems. Likewise, companies are not born "woke", they are parasites that eventually destroy successful companies.