No, IMO there's a difference. They are a company providing a service, a review of them is only appropriate if you are their customer.
They have not woken up one day and decided to harass anyone. They are simply acting on the instructions of their client, and the fact that he may have "cheaped-out" and wanted the no-real-service option really isn't anything to complain about, certainly not to put on them.
Let's not make ourselves look like we're not fair and objective. That company are not our enemy. Why make them more inclined to want to put more effort into work for Lloyd?
Our criticism of Lloyd is different. No, most of us are not his customers, but his behavior has negatively impacted many. We're victims of his bullying, harassment and damaging influence on our community. So criticising that and warning people about what he does is entirely appropriate.
It's not like he offers activist-services-for-hire, such that anyone is ever really his client.