DT- i think you've pretty much nailed it with the whole embarrassment over the newly annointed. im not so sure about rival factions being viewed as a threat, im stil "in"and ive never heard about any concerns about this. the fear and dread of apostasy that the GB has already instilled is pretty freakin intense.
i would add to the speculation that they are going to make more changes (even more controversial ones) and this was their needed first step, so their authority could not be questioned by anyone, no matter how weird they get (i have a feeling they are going to get more strict about some things and make some financial decisions that could upset the flock).
snare & racket- also very good points. ive heard some annointed says the same things. wow. interesting what you propose about it just being an 'apostate trap'. i remember one of those circulating around 2000-2001 (something about the door to door work stopping), some people got in some hot water backthen! i dontthink this is a trap but im keepin my mouth shut till its announced at meeting just in case...