Thanks sir82 found that December 2012 KM here You're right, it states ... "Each time you give someone who is not baptized a electronic book, brochure, or magazine, you may count it as a placement."
(below is a cut and paste from page 5 of the KM...)
Direct People to the Web Site:
Some who hesitate to converse with us or accept literature are willing to investigate Jehovah’s Witnesses by looking at jw.org in the privacy of their home. So publicize the Web site at every appropriate opportunity.
Answer Questions: At times a householder, an interested person, or an acquaintance will ask a question about Jehovah’s Witnessesor our beliefs. Show him the answer on the spot, using a mobile device or a computer. It is often best to read the cited scriptures directly from the Bible.If you do not have ready access to the Internet, explain how the person can use jw.org to ?nd the answer himself.—Go to“Bible Teachings/Bible Questions Answered”or “About Us/Frequently Asked Questions.”
Send an Article or a Publication to Some-one You Know: Attach a downloaded PDF or an EPUB to an e-mail. Or download an audio version of a publication onto a CD. Each time you give someone who is not baptized a electronic book, brochure, or magazine, you may count it as a placement. Material should not be sent anonymously or in bulk. Neither should it be uploaded to any other Internet Web site — Go to “Publications.”
Show the Latest News About Jehovah’s Witnesses:This will help Bible students andothers you are calling on to develop apprecia-tion for the worldwide scope of our work and our Christian unity.(Ps.133:1)—Goto “News.”