It is interesting to view their study guide from a perspective of someone long since gone. It reads like the older books and pamphlets, with an emphasis on how the Bible helps us to find what we seek and what we need, along with encouragement to read the Bible for themselves while also preparing them for the pick-and-choose manner in which the WTS uses Bible verses to make their sales pitch and reinforce their teachings.
What the prospective study doesn't know is that, once they're attending meetings regularly, the message changes in a subtle but important way-- the organization becomes the focus. You no longer are encouraged to read the Bible for yourself- you are encouraged to read the packaged portions and recognize that the organization's explanation is the correct one. You aren't reading the Bible to test what you are told. You are cofirming what you are told, if you know what's good for you.
Also, while they minimize Jesus, they constantly insist that this is not the case. Your average JW will consider it utterly ridiculous to think that they do not give Jesus the importance he deserves.