THIS:
Today in 2017, the disheartening truth is that, despite the progress that has been made, there are still an estimated 1,200 or more Jehovah’s Witnesses dying annually because of the current blood policy. The vast majority of these deaths are not considered newsworthy and hence slip under the radar. For the sake of comparison, the annual death toll of Witnesses who refuse life-saving blood is greater than the Jonestown massacre on November 18, 1978 in Guyana that claimed 918 lives. ... In the time since the the Watchtower finally permitted all blood fractions in 2000, it is likely that there have been 20,000 additional victims – more than 22 Jonestown Massacres.
What a powerful comparison: When 918 people die all at once because of their cultish-beliefs it's newsworthy. When it happens one-by-one, the general public just don't see the import or the need to intervene.