This is a very underrated post.
EVERYTHING in the BORG centers around appearances.
ALL judicial cases and the subsequent discipline to be meted out are based on how much notoriety is associated with the event.
Having served as an elder in the past - I have seen with my own eyes a case result in private reproof with an unmarried couple having sex like rabbits many times and then another brother gets a BJ and it was found out by many in the area due to social media and he got Disfellowshipped.
Look at the Leaked Elders manual and you will see after every cause for a judicial case, the question "How well know is the sin?"
In reality based on their teaching shouldn't it be.... :-)