Concerning the "Hope" video, I will say it's very professional. But watching as the story played out, I was expecting the wayward brother to return as a prodigal somehow, and that did not happen. In fact, it seemed to me that what he did in leaving at a young age for reasons that made sense to him and pursuing a career was not condemned at all and cast with a negative light like it usually is. The fact he give his brother money indicated he was doing well unlike his factory working brother who was more concerned about spirituality, I can see young ones who may be on the fence thinking that way already picking up on that.
Also, does anyone else find it unusual to hear the term "need-greaters" used in something official like this?