Maybe Gorby the growing number of partakers is because the indoctrination into the religion has become so dumb downed over the years that newer people and children growing up in the religion are less articulated about what they really believe anymore..
In other words a failure of the organization to teach newbies their core beliefs.
Also the fact that people are also getting fed up with the ever putting off the end is just around the corner mantra ,realizing they are going to die before the big A comes and want the reward when they die and not be waiting in a grave for God knows how long.
Seeing so many of their elderly faithful brothers and sisters die without gaining their reward or seeing the New System in their lifetime.
What do you think ?