Can we see the parallel with the Organization? Even by using the very rubbery figures issued in the annual report, it is clear that it’s past its peak. The age demographics of the average Witness, the lack of fiscal income, the increasingly hostile environment due to the child abuse and blood transfusion issues is has created and the incredibly naive and insulated Governing Body, all show that the Society … re-branded or not … is not going to last.
Hmmm, not sure if what the book mentions applies to the WT Society. First and foremost, again, the WT is not longer relying in its brand, nor in its people, nor in literature publishing, nor in people preaching. Once again, the WT IS IN THE REAL ESTATE BUSINESS. It's not on the verge of collapsing. It is a thriving, solid real estate business. They got gazillions of dollars to start their real estate kiosk when all KHs were turned over to them FOR FREE.
The re-branding is just another smoke cloud and way of entertaining their crop from all the thing around child abuse (which they are handling beautifully since very little amount of JWs are leaving because of it) and the fact that they have a real estate business.