Loving the world: That is supposed to be a sign that you are in complete spiritual peril and in a path to destruction of your own doing, with no one else to blame but yourself. It also means that you are not worthy of being seen as a respectable JW in good standing.
When talking to a counselor I asked her what would she say If I say "I love the world". She said that to her it means that you are in good spirit or feel happy. I explained to her what it means in JW-ese, and realized then that simple expressions mean something so way off what they really are supposed to mean for normal people.