I guess it is also influenced by cultural factors. In USA, fundamentalism is far stronger than e.g. Scandinavia.
Here female pioneers are written to in their own names. Also quite a few couples I knew were pretty equal and quite a women jokely states that such guidance goes into on ear and out of the other... Here I think it was more noticable if a sister was acting submissive.. most would then think that the husband was too dominating etc...