When all is said, written, or done, there are only two things in life; reasons and results.
The reasons don't matter.
Take an action, get a result.
Want a different result? Take a different action.
Want a better result, take a better action.
Words are just words until they are manifest through action. They are impotent ideas conveyed from one limited mind to another, abstract, the feather-light thoughts awaiting the wings of cause and effect . . . for every action is a cause set in motion.
To love . . . just a big word that is meaningless until love itself has been manifest through action. Love is a feeling? LOL, I am sorry but your feeling is only inside of you, and though it keeps you warm and deluded, your word, love, is cold and only exists as an idea inside your pretentious brain waiting to be actuated by your own effort and sacrifice. Until you express your professed love through action, you are a feckless vomiter of action verbs. To walk, to speak, to run, to play, to listen, to live . . . all just words, but action verbs that do not exist until one actually walks, speaks, runs, plays, listens, and lives.
It is an act of love, so say JW's, when they treat you as dead, do not speak to you, shun you, avoid you, presume micromanage your spirituality, but we all know from experience that their actions manifest hatred for you because of dissimilarity of thought, and not any kind of love as defined in the Bible at 1 Corinthians 13:4-8, and if you will notice, even the writer of that Scripture couldn't define love as anything more or less than something that can only be defined in terms of action and behavior, not a feeling.
We all say to other human beings in one way or another, "If you LOVE me you WILL . . . (action or behavior)", or "if you LOVE me you WON'T . . . (action or behavior). The WTBTS and JW's behave very badly, IMHO, when it comes to loving.