The Watchtower Society sends a clear message that women are to be treated like 'property'. They are to be quiet, modest, in subjection (to husbands and elders) and controlled.
The approved dating methods are only for the selection of a marriage mate i.e. men shopping for a wife. That is why young sisters are trained to get all fixed up for the conventions - to attract a 'spiritual' brother.
It's a no brainer that marriages resulting from this method are unhappy and artificial. It's all fantasy - til the day after the wedding.