At conventions and assemblies a select group of full time pioneers are always interviewed. Over the last couple of decades the focus has changed from experiences of bringing new ones into the 'truth' to 'how has pioneering benefited YOU personally'.
It's a way to get members back into the hall, to give the illusion that they are participating in meaningful activity...and it advertises to a community that Jehovah's Witnesses exist in their town.
"Advertise, advertise, advertise .... JW.org".
The tagline for 2014 !!!
ginger