I think it is important to remember that even though most JW's are in a comatose state so to speak, there is a small minority regaining a bit of consciousness everyday (most of us on this site are living proof of that). These are the ones who are searching & investigating, who watch videos such as the one above and cannot deny the truthfulness of its message. Such experiences tend to have a snowball effect which often leads to the eventual removal of the Org's cognitive straight jacket --and freedom!! And what about the thousands of bible studies? For them and many others (non-JW family members, for example) AAWA's videos are public service announcements that can alert them to the dark realities that lurk behind the pleasant, smiling faces on the other side of their kitchen tables.
Given this clear and present danger, I don't understand why these videos bother some. Why would anyone want to add a spoonful of sugar to something that's laced with cyanide?? The messages are presented candidly and to the-point as they should be considering the seriousness of the subject matter; we're not talking about the side-effects of red dye #40 in children's cereals afterall.
I would like to thank AAWA for the excellent JW videos they have produced thus far; I have yet to see anything on the internet that is as well put together and professional.