Yea, gotta agree with Loris here.
The friends are told that the subscriptions ending is further "simplifying" of matters. The JWs buy it, no problem. They even speculate(with a little help) that Jehovah has given indication to the GB that things are getting closer to the end. Those on the outside(ie apostates, etc) read consipiracy. The WTS doesn't want the magazines falling into just anyone's(read apostates) hands. But now the truth comes out. It was the almighty dollar that did it. It was going to cost more to "spread the good news of the kingdom" so to save $$$ they discontinue the subscriptions and tell the friends to pick up mags at the hall. Their hypocrisy knows no bounds.