Lloyd ... has a huge personality.
I think that's what helps him do what he does. It takes someone with a strong personality and a strong ego to take charge, and lead the way in a cause or movement. And people sometimes get rubbed the wrong way by strong personalities. But if there wasn't someone willing to put their face to a movement, it may remain an underground thing. Your website, JWFacts is the number one site to learn about JWs and WTS policies/doctrines. But in way, it is a low key approach. Lloyd took it to another level. And like him or not, it is paying dividends in exposing WT scandals.
Personally, I prefer the low key approach. Just the facts ma'am. But that's me, some people need a different style in order for it to make an impression on them.
Here's the real beauty about this 'controversy' if one wishes to call it that: We're free to discuss it. We're free to disagree. We're free to criticize. These are things that we could not do while trapped in the JW religion. And I think for some newly freed ones, it takes a while to handle that new freedom and learn to temper their zeal to freely speak with grace and decorum. Hell, I'm still learning.
Your opening post gave me something to think about and to reflect upon. Thank you for taking the time to do this.