Kneehigh: Magnum and ADCMS I feel like the governing body are just figureheads, mascots. The real bosses are the greedy corporation presidents. Would anyone trust Anthony Morris, Sam herd or Lett to run their business what business experience do those guys have? They were just bethel and circuit slaves. The real bosses are cutting deals with cities, grabbing money from congregations, hiring "worldly" production companies to make slick marketing videos, promoting their website etc. it's no wonder they want to fire dinosaurs like Fred Franz and Milton G and are booting DOs and old people. They need to make being a JW cool. The website shows young adults traveling the world to preach and cool stuff They're are almost taking a page out of the us army and navy recruitment playBook. I'M not surprised that the focus is not on spiritual things but on having the time of your life. It's a different org. I think it will backfire though. It's hard to be totalitarian and secular at the same time. Just ask the Soviets. The org was founded on the belief that Armageddon was imminent. Once people stop believing that, what do they have left besides the social aspect?
It stands to reason that the same marketing and financial corporations are used by the Mormons, JWs, even the Catholic Church. Remember the catholic church's PR campaign about Come Home? Don't know if it was worldwide but certainly all over the media in the US.