Each of us can make a difference. Any act of kindness touches not only the recipient and their associates, but the giver's heart as well.
IMAGINE the good that could actually be done if the millions of jws actually helped people.
The Watchtower refusal to provide real, tangible assistance even to its own members is EVIL. The leaders, the GB, are like a rich man in his own little world who keeps every penny for himself and can't be bothered to assist anyone else, even though that rich man grew up poor. They are modern day Pharisees who have started their own religion and insist that people follow every little rule or face expulsion from their society. Their hearts are COLD. Jesus himself would boot them from the temple.