They are more concerned about numbers than the actual person!
Correct thats the WTS indirectly pushing their literature distribution to the greater public.
Hours and the accumulative counting of those hours is measure of the congregation's spiritual strength and to each individual member.
The Watchtower Corporation (WTS) devised its doctrines around the organization's literature proliferation.
When COs attend congregations they look at the publishing hours, placements as well bible studies, those counted items are taken as a measure of how spiritually strong the congregation is.
So from that it creates an understanding to why elders push individuals to go out in service,
Everything connects in one way or another in the JW religion. (Publishing Cult)