WT cost/benefit formula:
One super duper TV studio
-or-
5,000 new Kingdom Halls in any-number of-third-world-countries-of-your-choice.
The final decision was a GB no-brainer.
.
Note that jw.tv is broadcast only in English. So much for reaching out to the disenfranchised (read: nothing to donate to WT) crowd.
"Yet, a 1984 study showed that, for the most part, TV evangelists "reinforce people already committed to evangelical religion." W 11/15/86
jw.tv isn't designed to gain converts...its sole purpose is to keep the captive JW more captivated.