I was born in 1979, so I'm technically Generation X.
I can confirm that our "Generation" is def the 1st to really wake up and leave en masse. It's no exaggeration to state that out of the people my age I grew up with in the religion 9 out of 10 (90%) left, and have NEVER come back. Some are even grandparents now, and so it's literally 2 "generations" removed from the JW's.
In the mid-90's, we saw the game was up. Now I can't point to just one red flag. But in hindsight, the extreme fear in the 1980's of "any day now the Great Tribulation is going to break out", evaporated. A few things caused this to happen. In 1989, the Berlin Wall fell. 1991, the USSR dissolved. These were truly shocking events for people my age. Combine this with grunge and the fact that we actually made it to high school, then GRADUATED......when all the while growing up we were basically told that we wouldn't even MAKE IT TO high school, much less graduate or have to get a job. So this really shook a lot of us Awake! The 1995 generation mast-head change wasn't even shocking to us, because by 1995, we were 16 and starting to work after school, so we weren't even paying attention to those changes. Hell, I didn't even know about that until 1999-2000, when I started searching Yahoo! with my questions and doubts and scales totally fell from my eyes. 9/11 - Truly a game changer. My reaction was, "My Gawd, if this doesn't usher in the UN attempting to ban religion and cause WW3 and the Great Tribulation, nothing will." The long Afghanistan War aside, 9/11 came and went just as all previous wars and no "End" in sight. This was probably the final nail in the coffin and sealed the deal on WatchTower's previous century of constant fear-mongering my "Generation." Enough was enough, and we were then totally out of there. Not only that, but were out of there AND resentful about a childhood lost and stolen to a man-made end-times apocolyptic CULT!
Today? Youth search and ask AI about everything. Nothing WatchTower has done or is doing will EVER be hidden again. The jig is up. Any 5 minute scan of the JW's reveals their dubious, weird, psycho history and high-control cult BS. Just like Scientology, their hey-day is now in the past. VERY much in the past. No amount of "lightening the reins" or serving up "baby food" is going to change that. Like I said....I know several grandparents my age who left in the 90's, and then raised their kids outside the JW's, and now their kids have kids.....never even been exposed to the JW's except to hear warnings against joining up with them.
Checkmate, WatchTower.