I think these new tactics are designed to make them look broke. But also let's not forget the numbers they report maybe artificial and there's no where near 8 million. Even if there is 8 million publishers take away the kids, teenagers, and most people in developing countries and you don't have a lot of people left to donate. Of the million or less that can afford to donate how many actually do. Stealing all the money from the khs was a tell tale sign that something is up. We know their bleeding numbers we know religion as a whole is loosing members we know that since 2008 many don't have enough money to feed themselves let alone donate.
So maybe there getting all the cash they can now and all the property and now are just going to ride the bull till it has no more to give, then close up shop and call it good. Like a homeowner that's house is about to be foreclosed on and he knows he can make up the money owed, so he moves out and rents the place to a tenant, then pockets the rent money until the bank finally take the house away.