They sold off many of thier buildings in New York so no thier not hurting anymore. They have also downsized costs. Now it's about long term survival for them. You can tell someone is running the show that's not the GB. I think thier biggest concern is falling membership. Most countries don't have the money to give and the US members are becoming poorer and poorer.
The number of US members that are of Latin decent and probably illegals are becoming the major population of jws in the coming years. So in the end it's about falling numbers of members that's driving thier decisions. I bet they have less then 4 million adult baptized members that are actually in a position to give money if they wish. 4 million and falling!