They are not taking into account that those people who are drinking more, are not drinking more, but are drinking at home instead of pubs, bars, and other locations.
Tameria ...
That's the reasoning you, Simon and others have mentioned.
I guess I'm cheap but I tend to drink more at home. I don't know, $5 for a bottle of beer (maybe 2x1 drafts at around $4 on happy hour) is a bit much.
At home, my wife does her Stella Artois thing and I am all over the place with Leffe, Blue Moon or IPA's. A 12 pack is around $15 here, less than $1.25 per bottle.
A decent wine for $6-$8 for a bottle is about that much for a glass away from home.
About $25 for a 1.75 liter of Stoli vodka, Bacardi Rum, Johnny Walker Scotch, etc. And that doesn't include coupons that you can get a few bucks off at some of the bigger places like Total Wine. Figure about 40 jiggers (1.5 oz) in a 1.75 liter bottle and you do the math on what that bottle is worth if you were doing mixed drinks out.
Yea, I like to go out to a pub/bar when if it involves friends. But at least in our case, it's probably like one or maybe two times a month. OK, OK, call me cheap.
Rub a Dub