Snare,
My trap was a bellief that the bible was the inspired word of god, and that somewhere in there was the 'truth' if we only read and understood it correctly. The Borg made more sense than most to me. The paradise earth, no hell fire, no trinity, no special elevated clergy class (so I thought) and a (false) international brotherhood all appealed to me. And all of these could be supported by 'gods word.'
The control never appealed to me; I hated it from the beginning. I detested the controlling language and the myriad of rules, semi-rules, rules light, almost rules and walk, talk and quack like rules. They kept me lukewarm and not 'advancing' for years, until I buried them and 'reached out.'
My hatred for the controlling rules finally re-emerged, in part because once I became an elder I found that the closer I got to the center of the core the more rotten the apple became. My disillusionment was difficult to contain. I only wish that the Internet and this site existed then.
In summary, the Borg appealed to me because in some ways it was more 'rational' than the rest of Christendom. But the primary problem was the foundation on which all of it was built - my belief that the bible was inspired of god. Once that was removed, I was truly free. It was the best awakening ever.
Nice OP.