DATA-DOG has it right. It is about 'brand recognition'. Jehovah replaced Jesus during the brutal Rutherford era. Anything that mainstream Christianity believed, Rutherford took an opposite stance. In JW land, Jesus is only a figurehead much like the Queen of England. Sad but true.
In JW land, to be "in the truth" and be a good JW, teachings and doctrines are not the important thing. It's our obedience to those teachings and doctrines that is important.
eyeuse2badub