I agree with all the comments so far. It really is such a sad demise of something that probably all of us, at one time, thought of as a very special event. It's become such a mundane ritual that most jw's hardly even talk about it except for the "special" invitation (busy work) campaign that precedes it.
I truly believe that even the gb can see that the enthusiasm that once surrounded the Memorial is waning. Hence, I noticed that a few years back the the term "Memorial season" was born within the wt organization. Am effort to boast morale? Yes, jw's now finally, have a holiday season also--and it's such a joyous season! lol
just saying!