They are a cult without a leader and all the more deadly for it. The majority of cults fade after their first leader dies, or transition to a new single-point of authority. The Borg transitioned from Russell to Rutherford, but Knorr or whatever that flagrant non-entity was turned it into a poisonous snake with no head and a smell with no shit. I can only think of the scientossologists as doing similar and they have a more identifiable head.
Now headed by an unaccountable committee it is free of the dangers of transitions between leaders and the potential loss of momentum or large-scale changes as like some cancerous growth its leadership will just go on and on, replacing some corpsicle with another as they snuff it.
There is no hyper-rich Hubbard at the centre of the web, no child-molesting messiah. There is nothing behind the curtain.
As an organisation it is the epitome of soullessness and pointlessness.
Oh, the WCG actually apologised for 1975