Thank you for this thread!
After reading the article and the verse it's WAY too obvious what the WTS is Spin Doctoring! The best way to avoid bad press is to highlight good press (yes, this is what I do in the real world) and focus on all the great and wonderful things. Yet as I've been taught by the military (some of the best S.Doctor's around) the flip side to that is you have to acknowledge the wrong doings as soon as you can. "Yes we did something wrong - we're doing this to ensure it doesn't happen again - now we're doing 10 times the amount of public / community relations so 'you'll' forget about it" Well, the course was much longer than that and much more detailed.
Don't let them get away with it and keep bringing out their lies.