@pixel they claim their website is unique. And in their opinion its the best website on the internet but i dont think they would say that out loud or in publications. WWW.JW.ORG has about 700.000 unique visitors a day. Most of them are non-witnesses. Witnesses have no reason to visit the site every day because the site is not updated daily. Besides that they have all the movies on dvd and publications in paper. Before september 2012 jw.org also offered magazines and the bible in mp3/epub and pdf and was ranked between 7000 and 10.000. The other site www.watchtower.org was ranked around 20,000 and their media website www.jw-media.org around rank 100,000.
So since september 2012 they made a big jump. That is simply because they actively promote their website in their magazines, brochures and tract. They have QR codes and even a kind of businesscards with the weburl on it. It also works well. Last month i was asked to visit someone who had requested for a biblestudy via JW.ORG. Was the first time for me that i met someone through the website.
In the coming year the website will be promoted more towards people in the field but also among witnesses themselves because on the website will come more and more things that can only be found on the website (like family study projects, stuff for teenagers, youngsters and kids). Last weeks KM was about using the website for children and family study.
That focus towards JW.ORG will increase traffic
@factfinder LoL Witnesses are not instructed to visit JW.ORG only . They are free to use the internet as they want. They use their own moral compass that protects them for certain influences like pornsites.
@data-dog the only biblesite ranking above jw.org is biblegateway.org and jw.org have about 8 million people instead of 7 million promoting it.
@stuckinamovement Not at all! JW.ORG has a lot more to offer that magazines cant like movies, audio, sign language, projects for families and kids in hundreds of languages just with a click of a button. And many magazines are spread among the public without a following revisit. Now there is a big change the readers revisit us.