To the OP.
Perhaps your friend has an emotional need that is not being met. He may have problems you are not aware of, and is seeking an anchor in life. This is often how the JWS win adult converts. They are taught to 'comfort those in need', to preach at prisons and nursing homes.
When someone may be bereft of family, or has endured great loss, or suffering due to poverty, illness (including addiction), they may be easily enticed by the love bombing and great display of brotherly love (excuse me, I just threw up in my mouth a little). They are unaware of the severe consequences of shunning for the most minor infraction (depending on who you know), etc.
Does that help you wrap your head around it any better?
My former comment was a bit wry, but truthfully, I think there may be more going on with your friend. Perhaps s/he could really use a listening ear at this time.
xo
All the best with it. There are more folks here, who can give you some really good insights, so let's keep this bumped.
:sunglasses: