All religions try to get their members to adhere to their purpose and goal. I run a couple of small companies. I have a business vision. Is it wrong to ask my employees to adhere to my vision and not deviate too far from it?
What about a franchise? A franchisor has to develop rules and regulations down to the finest detail. A franchisee is not allowed to deviate one iota from the written plan. Imagine if McDonalds franchises went astray. What would happen? The brand would be damaged. Similar, any organized religion must have certain stipulations or the brand, or religion, will be damaged or altered. Consistency must be maintained, or as we know it, unity.
It's good to see you recognize that the WTBTS is run on a business model (and a very successful one at that), and is far from being a 'faith-based organization'. Actually, it is more akin to the old American plantation system, complete with slaves, overseers, and a ruling class who rarely get their hands dirty.
The rich and famous are excused their transgressions by virtue of their donations cheques and the good publicity they bring to the table.
Now that the WTBTS is switching blatantly, from being a publishing company to in-your-face real estate speculation, it's easier to understand why the corporation is so successful. And they pay no taxes.
Talk about 'made in the shade'. Yowza!