*** g78 4/22 p. 7 How Television Can Hurt ***
How Television Can Hurt
AT ONE time, some researchers thought that television programs did not have any lasting negative influence. A few even claimed that programs featuring violence could help by serving as "safety valves," helping to curb such tendencies in people.
But that was before there had been enough time to analyze the effects of the viewing of TV programs for years. Now, prolonged studies almost unanimously agree that, when improperly used, TV can hurt, and hurt badly.
It Does Influence
The claim that a steady diet of TV programs featuring violence, depravity and immorality has little or no effect does not stand up to scrutiny. If this is so, then why do companies spend billions of dollars advertising their products and services on TV?
These advertisers know that TV, as a medium of communication, has a profound effect. Their advertising conditions people mentally so that they will buy their products. Surely, the commercial leaders of the world are not so simple-minded as to throw away money if TV advertising has little or no effect.
The same is the case with the content of TV programs. People are bound to be influenced one way or another by spending large amounts of time watching them.
To say that a steady diet of bad TV programs has little effect on the mind is like saying that a steady diet of bad food has little effect on the body’s health. To a large extent, your body’s health depends upon good food. Eat bad food long enough and your health will be damaged. In the same way, your mental health is largely determined by what you feed your mind. Too much bad mental food over a long period of time can adversely affect your mind.