You must remember that its was the WTS who cultivated this stature of fear and expectation.
If you as a JWS didn't accept what was being fed you by the FDSL headship of the WTS/JWS, you were essentially forfeiting your right to live through Armageddon.
It should be also noted that during the height of this fear mongering BS which the WTS assembled, is that the organization had its largest growth in percentage wise in its history.
Some of those people who were allured into the organization at that time are still in the organization waiting for that so called end of the world's (system of things) .
The psychological system of propagating fear and ignorance worked for the WTS. organization .
This is good example of how when its realized by a group of men or single man in that they have control over a group of people, that can create superficial bullshit to get them to do what you want them to do.
In this case it was to distribute literature.
Its also an example of how a religion can conduct itself as a profiting commercialized venture.