I've commented before that the Watchtower goes out of its way to label groups of people it doesn't want you to like -- "worldly people", "apostates", "Christendom". There are scores of these labels.
People in general use them too: "Spick", "N*gger", "Trailer Trash"
Once we allow ourselves to refer to people by a label, we automatically change them from an individual to a member of a group. We can much more easily hate a group, than an individual.
How much are you affected personally by your use of labels in reference to JW's?
I caught myself thinking about JW's the other day and I used a derogatory label to do it. I realized that I was doing to them what I condemn them for doing to us. Oops. :-)
Gonna try to be more careful.
Dave