The fear factor was losing ground in our hall at one time .A talk was given were the brother stated," some have mentioed they are not afraid of dying at armageddon since death is nothingness why fear it ,' then he proceeded to say " you should be afraid because the scripture say's there the gnashing of teeth for those who realize they have made a huge mistake not following JW." So let's just scare them into obediance. And then they say our worship is based on love, love , love. ( Love of freakin everyone into submission)