The shunning policy will be eased when Jehovah tells them to ease it.
Jehovah will tell them to ease the shunning policy when they lose a sh!tload of money in lawsuits or when various Governments decide to sanction the Borg's status or their tax-free status as a result of their policy of shunning.
That's how Jehovah told them to abolish the long time practice of charging for literature. He had the Government decide to start taxing the money received from the "sale" of religious literature. It was clearly Holy Spirit directing the "voluntary donation arrangement".
Amazing how Jehovah works in just mysterious ways.
Doc