I ordered it from Amazon and felt a revulsion toward it when I picked it up. Once I read the intro and first chapter, I couldn't put it down. Finished it in two days and felt the final vestiges of the societies influence over me just melt away. What surprised me was all the references Ray Franz used to back up his points as well as the logic and common sense to make his arguements. So many things became transparent and I started wondering how I missed certain obvious points before.
Very powerful book and it should be mandatory reading for all jdubs. I think if more read it, at the very least it would help more people to analyze their faith without blinders on.