Similarly, unrepentant apostates go, at death, not to Sheol, or Hades, but to Gehenna.
So the distinction here, apparently, is that Unrepentant Apostates™ would not have the Privilege™ of being Resurrected™ from Sheol or Hades (ie, the common grave of mankind) so that they could Live Forever In Paradise On Earth™ with Jehovah's Witnesses.
Really, what they're saying is that we are supremely blessed and spared the horrible fate of Living Forever™ among JWs. I'd take being eternally dead over that any day.
Praise the Lawrd!