Good question. Since it is associated with the evil empire, Watchtower Bullshit and Tract Society, in which I was indoctrinated and held bondage for the first 23 years of my life, it is not surprising that the name 'Jehovah' holds a negative connotation for me. Not my fault. Jehovah can blame the WTBSTS, and smite their asses for it.
Jesus, who died for our sins, never used the name Jehovah. If it was good enough for Jesus, its good enough for me, 'cause Jesus is just alright with me.